Product designer with a full-spectrum approach 🚀 — from behavioural data and user interviews to design systems and pixel-level craft.
What I love about this work is exactly that complexity: understanding the technical constraints 🛠️, the business context 🧮, and the human behind the screen 👩💻 — and turning all of that into something that works and feels right.
I bring analytical rigour and aesthetic sensibility in equal measure, and I do my best work in teams where design has a real seat at the table.
Lead qualification and management
Honda Plus Portal
Honda dealerships were drowning in unqualified leads. This project does two things: qualifies incoming leads and gives agents one system to manage what’s left, from appointments and test rides to shared follow-up, all on a single calendar
How we closed the loop between the user, their motorcycle, and the Honda workshop — turning passive data into a proactive experience, for 200.000 users
Full redesign of Eventscase’s check-in app, solving all the usability problems of the previous app, adding new features and boosting the interface design to meet clients nowadays’ expectations.
Quick but effective UI update to Eventscase’s main product, the Digital Venue. In this project I’ve worked on the design system to give it a more professional and competitive look, while giving the minimum amount of work to the development team.